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I’d describe myself as a “doer”, not only a dreamer. I believe that the dreams have to be done, they are not coming true by themselves. Most of the time, my best ideas come to me in the morning, when i open my eyes. It feels like magic and the ideas are most of the time nuts, yet empowering.

That’s why most of the time my blog posts are written early in the morning.

One day i woke up and decided that i want to change something in this fashion blogging industry. I’ve stated so many times that: “There is a lot of place under the sun for everybody”. I only said it, but now i decided it is time to prove it.

As you might know, SWEET PAPRIKA launched in 2010, yet it was only a game played by a girl who loved fashion. It has become a more serious online activity only in 2012. Since 2015, I’m working with a team for all my advertorials & campaigns. I’m collaborating with Andreea Pasca for Make-up , with Mihai Badin – hairstyling, with Cosmina Contu for my photos and recently i’ve started to work for my video campaigns with Iuliana Popescu. When i’ve met these people they were at the beginning, but i loved what they were doing and i kept in touch with them. So we started to help each other in order to break through in the online industry of fashion & image.

In the last 6 years of activity, i’ve experienced what it is like to be a beginner. I’ve met so many Naysayers that i had to become an extremely stubborn & mad hard-working person in order to succeed.

Therefore, i decided to prove wrong to all the Naysayers, to all the big guys & girls who are afraid of losing their position, in the hands of the young creative people. I decided to become a bridge between the very young enthusiasts and the big brands that are based in Romania. I’ve selected 20 photo talents and 20 beginner MUA , who have volunteered to work on different campaigns. I decided to offer them the opportunity to see what happens beyond a blog post.

How is it done? We’re meeting, i’m telling them the brand we’re working for, i’m doing the styling and they are doing their magic.

The first brand that said YES to my idea was TOMMY HILFIGER. This month, they’ve  launched  their Tommy Jeans collection in Romania. This season they have reinvented their iconic 90’s look, that was using the logo as a statement on every piece. It is a celebration of the POP culture and as a kid of the 90’s i felt like: “I CAN DO THIS!”

In their Mega Mall store, i couldn’t decide between the old school denim jeans, the pink shorts, the pastel cropped  vintage tees or the bold sweatshirts. Still, i knew i had  to keep my feminine touch and pose the TOMMY JEANS Look in the most URBAN way possible.

And because i believe that sometimes things are just mean to happen, the photographer i’ve chosen to work with for this project, was not only a 19 year old student but also a passionate skater. I’ve got to confess that it was my dream to skate, but i couldn’t bear all that pain, so i’ve never learned how to do that. Before the shooting i’ve asked Catalin if he could bring his skate and basically this is how it was all done!

The make-up artist i’ve chosen to work for this project is Andra Palade. She is actually working in finance & banking but she has just finished her Make-up Artist course and she has accomplished perfectly the natural urban look i’ve needed.

I’ve always considered that the main purpose of a fashion blogger is to teach their audience HOW TO DRESS?

HOW TO ADAPT WHAT THE BRANDS ARE SELLING TO THEIR OWN STYLE?  

WHAT TO CHOSE FROM THE DAILY TRENDS? 

When i’ve seen the new Tommy Jeans collection, i kept repeating in my mind : “Keep Playing the Game!” This statement has created the two Summer outfits.

I hope that you will keep in touch with the next 19 looks i’m preparing for you together with 19 other brands,  photographers and  make-up artists.

I will Keep Playing the Game…will you?

Love,

Gabi

#TommyJeans #TH #TommyHilfiger

PHOTO: CATALIN CIRSTEA

MAKE-UP : ANDRA PALADE

BRAND : TOMMY JEANS by Tommy Hilfiger

The New Tommy Jeans collection is available in Tommy Hilfiger shops in Park Lake &  Mega Mall


P.S. there was no Skin retouch applied to these pictures, i even have a bruise and my birthmark on my legs.

MEET THE TEAM: